It Is This

It Is This

An award-winning documentary that follows the remarkable journey of Firdous Chaila, 54-year-old Kashmiri who introduced snowboarding to the region. Set in Gulmarg, a ski resort north of India, the film explores how this sport, typically associated with young, white individuals, is slowly gaining popularity among the youth of Kashmir. The exhilaration and sense of liberation experienced while gliding down the powdery slopes offers them an escape from the hardships of their underprivileged lives.